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THE PACIFIC CINEPLEX

VISUAL SIGN SYSTEM DESIGN
This project is a redesign of guide system of the pacific cineplex.  Around the orientation of the international film city, black and white are used for comparison to form a strong and advanced visual effect. Curved lines depict Pacific oceanic elements such as mermaids, seahorses and shells. Closely combined with the concept of film, using positive and negative composition techniques to construct the effect of stage film and television, each icon forms a small theater.


















liangchen.sui@network.rca.ac.uk;slcbeihang@163.com
©️Liangchen Sui 2022        London, Beijing.