PROJECTS       EXHIBITION         GALLERY        BLOG       ABOUT       CONTACT   

BLUE, OCEAN & YOGURT

BRANDS
ILLUSTRATION
The busy life in the city makes people tired physically and mentally. It is extremely important to enjoy leisure in a fast-paced setting. Do people who yearn for freedom always have a “Mediterranean dream” in heart? They are eager to empty their mind and bask in the warmth of sunshine and blue seawater.

In this project, we hope that the flavor of sea salt yogurt and the design of the brand image of “Blueland Sea Salt Yogurt House” can bring the romantic atmosphere of the Mediterranean Sea and a cool sea breeze to the busy urbanites. Our brand focuses on the concept of “Freshness, Leisure and Freedom”. When people come to our “Yogurt House”, they can feel as if they are on the coast of the Mediterranean Sea, strolling on the beach, and enjoying the comfortable leisure time by the sea. As a result, they will enjoy a refreshing journey in the Mediterranean Sea both physically and mentally.
















liangchen.sui@network.rca.ac.uk;slcbeihang@163.com
©️Liangchen Sui 2022        London, Beijing.